dim28 knows what the reality of Analytics and Marketing Technology looks like behind buzzwords and self-lauding tool vendors.LEARN MORE
Client- or Server-Side Tag Management for websites, mobile apps or IOT - get the data where you need it in a sustainable and scalable way. No need to fear ad blockers, but still privacy-compliant.
Great talent is hard to find. Rent me as your Interim DIgital Analytics Expert or Analytics Project Manager and get your Digital Analytics setup or team up to speed - or back on track. I can also organize additional resources.
Drowning in thousands of Adobe Analytics Segments, Metrics, Dimensions or Date Ranges? Stay afloat and help your users with the Adobe Analytics Bulk Component Manager for Google Sheets.
Google Cloud Platform's Firestore super-fast document database is just the right complement to BigQuery's power with analytical queries. Whether you're new to Firestore or not, my Firestore blog series will help you get even more out of it:
#1 & #2: How to Play God with Firestore, and Firestore vs. SQL
#3 to #5: Properties any Document Needs & Handling Concurrent Document Updates
#6: Automatically Sync Firestore Documents to BigQuery
A look at substitutes for Data Warehouse, Data Feeds, Alerts, User Stitching, Analytics 4 Target, and more
Have you delved into Customer Journey Analytics (CJA) yet? I finally did this year. And I discovered plenty to admire — but also some obstacles that Adobe should tackle before I’d migrate clients from Adobe Analytics (AA) to CJA. Curious about the highlights and challenges? Here’s my personal rundown.
We are not really in an “Age of User-Centric Analytics” yet — rather the Opposite
Especially since the advent of Google Analytics 4, I have been hearing the argument ever more frequently: Sessions have become irrelevant. We are in an age of “user-centric” Analytics. Not really. But what would be the ideal measurement time frame?
Account usage and Workspace stats, editing eVars, props, Succcess Events are now free
Cleaning up Adobe Analytics components and workspaces in a data-driven manner, keeping an eye on login & workspace viewing trends over time, managing multiple Virtual Report Suites’ Curated Components in an efficient manner, harmonizing duplicate segments & calculated metrics, replacing a dimension, segment or metric by another one everywhere — many Admins save hundreds of hours with the Adobe Analytics Component Manager for Google Sheets already.
From Real-Time Multi-ID User Stitching to Triggering Flexible Actions
The number of vendors claiming to offer a Customer Data Platform (CDP) has skyrocketed. From e-mail specialists to tag management providers — as long as a product used to offer something with customer data and had some APIs for data input and output, it now is likely called a “CDP”. The CDP Institute’s “Vendor Comparison” lists 53 solutions alone! Let’s try to define a CDP and look at its most important components.
Heavenly and Devilish Examples of Server-Side Tracking
Server-side tracking, especially in the form of server-side Tag Management, is one of the hottest trends in Digital Analytics and Marketing. This article gives an introduction and highlights the potential for good and bad. And when did “first-party data” mutate into an irony of itself?
From Filtering out Bots to Filtering in Humans
This is the never-ending story in 2 acts on how to deal with Bots in your Google or Adobe Analytics data.
In part 1, I review common, yet usually insufficient or even completely failing approaches. Why did I give up on AI-driven solutions like ReCaptcha, Akamai Bot Manager or Ad Fraud Detection tools? How good are the built-in Bot Filters? Should you at least maintain Bot Filters/Segments on top of GA views/AA Virtual Report Suites? Why does Server-Side Tracking exacerbate the Bot issues?
In part 2, I look at a client who saw Bot Traffic surging to over 40%, a case which made me reconsider entirely how to approach Bot Filtering. We show a 2-layered system which turns traditional approaches upside dow - instead of filtering out Bots, the focus is on filtering in humans.
Also: Check out the video of our presentation (together with David Hermann) at Superweek 2023 on the topic.
When you tell Google you earn 100 dollars, but in fact you earn 47, it is time for "Bottom-Line Analytics"!
Lukas's first webinar at the renowned SDEC showed why Conversions can be bad for you - due to the so-called "blind spot of Marketing Measurement". He showed, with real-life examples, how to shed light on the often vast gaps between tracked and actual "bottom-line" revenue. Moreover, Lukas outlined how you to get Ad Cost and Bottom-Line Revenue and Profit into Adobe Analytics.