Before starting his own business, Lukas was the Head of Analytics & BI at siroop, a former E-Commerce startup founded by Swisscom and the large Swiss retailer coop.
Earlier, he acted as Senior Consultant and Digital Analytics Team Leader at Unic, one of the largest Swiss E-Business solutions specialists.
From 2006 to 2012, Lukas acquired a broad digital foundation as the Head of Content & Community for e-fellows.net, the German career network and recruiting company owned by McKinsey & Co. and DIE ZEIT, leading a team of editors and community managers.
He has planned and rolled out multiple complex data collection and Analytics setups, using mostly Tealium (client- and server-side), Google Tag Manager, and Adobe Launch / DTM as the data distribution infrastructure (Tag Management Systems), and Adobe Analytics, Google Analytics and Webtrends (now Oracle Infinity) as the Analytics solutions.
His experience goes beyond Web Analytics and Tag Management however, having been the driving force behind Business Intelligence and Customer Data Platform initiatives as well. He has set solidly set foot in Google Cloud Platform, designing and implementing data pipelines for clients and even basing an entire tool on GCP which is used by dozens of companies worldwide (Datacroft Adobe Analytics Component Manager).
Lukas also teaches Digital Analytics at the ProductAcademy.
Originally hailing from the Black Forest in Germany, Lukas graduated in Cultural Sciences at the European University "Viadrina" in "the other" Frankfurt on the German-Polish border.
He speaks German, English, Spanish, Polish, Russian, French and Catalan, JavaScript, Python and PHP, plays the piano and follows NBA basketball.
See Lukas's LinkedIn Profile for more on his professional life and opinions of others.
What else? I can also cook pasta, launch airballs and play the piano. For more, contact me!
Lead Analyst and Project Manager for the rollout of "Advanced Tracking and Digital Analytics" for one of the largest B2B/B2C E-Commerce players in Switzerland. The assignment includes:
Ongoing Digital Analytics implementation, consulting, coaching and support with focus on Adobe Analytics and "Launch, by Adobe".
Took over the Tech Lead for a migration from Google to Adobe Analytics.
Developed a sound and scalable data collection standard as well as processes for working with the. Developed Adobe Analytics reporting and training standards, curated Report Suites.
Trained the organization. Implemented several data integrations with Google Cloud Platform solutions (Cloud Functions, BigQuery etc.)
Coop is Switzerland's second-largest retailer with dozens of brands, websites and apps.
Consulting and implementation support for a wide range of topics, most notably developing a Google Analytics for Firebase implementation standard.
Also developed a company standard that allows using the same data layer on websites and in mobile apps using Tealium's Firebase Remote Command.
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Consulting and implementation work for the Marketing and website team in various Analytics-related areas, e.g.
Swissnex is an initiative of Switzerland's State Secretariat for Education, Research and Innovation to support the outreach and active engagement of Swiss entrepreneurs in the international exchange of knowledge, ideas and talent.
Trainer for the Analytics Module aspiring Product Managers in Product Academy's "Level-Up" Program.
Ongoing Consulting, Training and Implementation for the tracking and analytics infrastructure of the online pharmacies of amavita.ch, sunstore.ch and coopvitality.ch.
Digital Analytics Lead ad interm. Focus on establishing a solid data quality for Analytics and advertising tools on two complex single-page-application websites as well as Online-Behaviour-to-CRM-journey integrations.
Ongoing Support for Marketing and Product Teams with various Analytics-related tasks, e.g.:
Consulting, implementation and support focused around:
